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Retailer, nonprofit team up for clothing drive | Business

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Retailer, nonprofit team up for clothing drive
Retailer, nonprofit team up for clothing drive

Area stores collect used business wear for women   

A Baraboo clothier will hold a charity clothing drive to benefit business women with economic challenges.

The Dressbarn at the Tanger Factory Outlet is asking area folks to drop off unneeded, new or nearly new suits March 7-10. The donated items go to Dress for Success, a not-for-profit organization that helps women who cannot afford professional attire for job interviews.

A spokeswoman for the national Dressbarn stores said the program helps women gain economic stability.

"A woman's professional wardrobe, or lack thereof, should not deter her from entering the workforce," Veronica Valladares, Dressbarn's AVP of marketing.

Baraboo’s Dressbarn assistant manager Toni Danalache said Wednesday that contributors will receive coupons for each item donated during S.O.S. weekend.

The event at the Baraboo location usually has a good turnout, Danalache added. She said last year the store collected 71 suits.

Dressbarn and Dress for Success said they hope to collect 60,000 items of professional wear nationwide in the S.O.S. donation drive this year. In 2012, more than 55,000 items were donated, according to a news release.

In addition to the Baraboo location, Dressbarn has stores in Madison East Towne Mall, Johnson Creek Outlets and the Brookfield Fashion Center. See a list of S.O.S. participating stores in Wisconsin through online.

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